The Challenge

Howl Supply does global wholesale in a mix of direct-to-retail, sales reps and distributors. They faced a critical operational challenge in managing their global wholesale strategy. Their existing process was a tangled web of spreadsheets, manual communications, and order tracking across multiple sales channels and shop systems.

The traditional approach was time-consuming, error-prone, and severely limited their ability to scale and engage with retailers effectively.

The Solution

By implementing Order41, HOWL Supply discovered a comprehensive solution that addressed their core business needs:

• Simplified, intuitive ordering process

• Real-time collaboration capabilities

• Automated product sharing

• Tailored product data management

Results

Improved Retailer Self-service; HOWL Supply transformed their retailer interactions through automated, personalized drops . Retailers now enjoy:

• Simple real-time overviews of what is available

• Readymade re-order proposals

• Easy, self-served ordering

• Team account functionality

• Transparent, real-time inventory insights

90% Reduction in Manual Efforts; Howl supply replaced a spreadsheet based system with a system that automates all the cumbersome manual tasks:

• Offers are personalized automatically across hundreds of retailers

• One-click reporting and factory orders

• Real-time inventory tracking

• Elimination of spreadsheet-based systems

• Avoids mistakes

Accelerated Revenue Growth; What began as a search for a better ordering system became a catalyst for expansion:

• Dramatically reduced order processing time

• Simplified onboarding of new retailers and sales representatives

• Faster market penetration

• Enhanced ability to identify high-performing products and partners

The Verdict: A Game-Changing Partnership

For HOWL Supply, Order41 is more than just a software solution—it's a strategic growth engine. By replacing hours of manual work with minutes of efficient processing, they've unlocked new potential for scaling their global wholesale operations.

Order41 didn't just solve HOWL Supply's immediate challenges; it provided a robust, flexible platform that supports their ambitious growth strategy.