The Challenge

The Aubrey Company operates as a premier multi-line sales agency representing seven independent designer collections in women's advanced apparel and accessories. With a sales team working across both physical showroom appointments and digital channels, they faced mounting operational complexity: Managing multiple designer brands simultaneously created a logistical maze of spreadsheets, email chains, and manual order tracking.

Coordinating between tradeshow presentations, and remote sales while keeping retailers updated on inventory across all collections was increasingly unsustainable.

The Solution

By implementing Order41, The Aubrey Company discovered a unified platform purpose-built for multi-brand showroom operations:

• Centralized multi-brand catalog management – All seven designer collections in one intuitive system

• Seamless tradeshow and digital ordering – Consistent experience whether meeting in-person or selling remotely

• Retailer self-service portal – Boutiques can browse, reorder, and track shipments independently

• Automated line sheet generation – Professional presentations created instantly for any brand combination

Results

Transformed Sales Rep Productivity; The Aubrey Company's sales team reclaimed hours previously lost to manual administration:

• Sales reps now spend client meetings building relationships instead of hunting for product information

• Instant access to real-time inventory across all seven brands during appointments

• One-click order entry replaces error-prone manual transcription

• Automated follow-ups keep boutiques engaged between market weeks

Elevated Retailer Experience; The boutiques partnering with The Aubrey Company now enjoy showroom-quality service digitally:

• 24/7 access to complete collections with availability status

• Curated recommendations based on previous purchases

• Streamlined reordering for proven bestsellers

• Transparent order tracking from placement to delivery

• Avoids mistakes

Accelerated Multi-Brand Growth; What began as an efficiency initiative became a strategic advantage:

• Faster onboarding of new designer partners – Adding collections to the platform takes minutes, not weeks

• Expanded market reach – Digital capabilities complement tradeshow presence, accessing retailers who can't attend markets

• Data-driven brand curation – Clear visibility into which collections resonate with specific boutique segments

• Enhanced designer relationships – Providing partner brands with professional digital presence and sales analytics

The Verdict: The Modern Showroom Standard

For The Aubrey Company, Order41 bridges the sophistication of their physical showroom experience with the efficiency demands of contemporary wholesale fashion. Their sales team maintains the personalized, hands-on approach that defines their reputation while gaining the operational leverage to serve more boutiques and represent more designers.

Order41 didn't just digitize The Aubrey Company's operations—it amplified their core strength of cultivating meaningful relationships between independent designers and discerning retailers, now at greater scale and with superior service quality.