MOQ is the smallest quantity a brand will accept on an order, set per style, per colourway, or across the whole order.
Sep 24, 2026
Minimums exist at several levels and they stack. A brand may require a minimum number of units per colourway, a minimum number of styles, a full size run on certain products, and a minimum total value for the order to be accepted at all.
A minimum order value (MOV) does the same job in currency rather than units, and is more common where unit prices vary widely across a range.
Minimums usually trace back to production economics, which is also why they bite hardest on pre-order ranges. Fabric is bought in rolls, dye lots have a floor, and a factory line has a setup cost that only makes sense above a certain run. Selling below that floor means producing at a loss or not producing at all.
They also serve a positioning purpose. A minimum keeps a brand out of doors that would buy two pieces and never reorder, and protects existing stockists from being undercut by accounts with no real commitment.
Pre-orders, stock orders and reorders in one platform.
Free to start, no credit card required.
We use cookies to measure and improve your experience. For more information, please read our cookie policy.