A line sheet is a priced list of a collection, one row per variant, that a wholesale buyer can order from. Each row shows style, colour, size, wholesale price, MSRP, case pack, minimum and delivery window. Build one from the template below, then publish it as a link buyers order from instead of a PDF someone re-keys.
By Till Elsässer, Founder of Order41 · Published Oct 23, 2026 · Last checked Oct 23, 2026
A line sheet is the document a wholesale buyer orders from. It is deliberately plainer than a catalogue or a lookbook: its job is to show what a buyer can order, at what price, in which sizes and when it ships, so they do not have to write to you first. "Line sheet" and "linesheet" are the same thing; the linesheet glossary entry has the short definition.
Brands usually build one line sheet per season or drop. A preline, the main collection and an in-stock list often get separate sheets or sections, because their delivery dates and terms differ.
Put one row on the sheet for every orderable variant. If a colour or a size changes the price, the pack or the date, it needs its own row. These are the fields buyers look for, and what each is for.
| Field | What to put | Why the buyer needs it |
|---|---|---|
| Style number | Your code for the style, the same one you use on order forms and invoices | Groups colourways and lets the buyer type or search it in their own system |
| SKU | A unique code per colour and size | Identifies exactly what is being ordered |
| Product name | A short, plain name | A name on its own is not orderable, but people need it |
| Colour | A plain colour name, only colourways still in production | Avoids orders for something you can no longer make |
| Size | Each size offered; note the size run if you sell packs | Buyers plan their size curve from it |
| Material | Fabric or material and finish | Often the reason a style is bought, and the field most often left blank |
| Wholesale price and currency | Price per unit, with the currency in its own column | Lets the sheet be sorted and summed |
| MSRP | Suggested retail price in the same currency | Buyers check the margin on every style |
| Case pack | Units per pack and the pack ratio | Decides whether a small buyer can order at all |
| Minimum order | Units per style and, once per sheet, per order | Checked against the buyer's open-to-buy |
| Delivery window | Ship-from and ship-by dates, and the cancel date | Buyers plan against their calendar |
| Lead time | Weeks from order to dispatch, for made-to-order styles | Sets expectations when there is no fixed date |
| Order type | Pre-order, in stock or made to order | Tells the buyer what kind of promise the date is |
| Image URL | One image per colourway | Keeps the file light and lets images be pulled into the buyer's system |
| Notes | One short line, such as "carry-over" or "limited run" | Changes a buying decision without a phone call |
For more on the terms in the table, see size run, wholesale price, MSRP, pack ratio, MOQ, open-to-buy, cancel date, delivery window and lead time.
Some information belongs on the sheet once, not on every row: your logo and contact details, the season name, a few sentences of brand story, and your terms. Terms are the questions buyers ask every season: opening minimum, minimum per style, payment terms such as net terms and any deposit, shipping, returns, order deadline and who to contact. Answer them on the sheet and they do not turn into an email thread.
Download the template as a CSV: line-sheet-template.csv. It opens in Excel, Numbers and Google Sheets. Or copy the structure below into your own spreadsheet.
Season,Style number,SKU,Product name,Colour,Size,Material,Currency,Wholesale price,MSRP,Case pack (units),Minimum order (units),Delivery window start,Delivery window end,Cancel date,Lead time (weeks),Order type,Image URL,Notes EXAMPLE - delete these two rows,EX-100,EX-100-NVY-S,Field jacket,Navy,S,Waxed cotton,EUR,00.00,00.00,6,12,2027-02-01,2027-02-28,2027-03-15,,Pre-order,https://example.com/images/ex-100-navy.jpg,Example row. Replace every value. EXAMPLE - delete these two rows,EX-100,EX-100-NVY-M,Field jacket,Navy,M,Waxed cotton,EUR,00.00,00.00,6,12,2027-02-01,2027-02-28,2027-03-15,,Pre-order,https://example.com/images/ex-100-navy.jpg,Example row. Replace every value.
How to fill it in:
The two example rows use placeholder prices of 00.00 on purpose. Replace every value with your own.
The four documents overlap, which is why the words get mixed up. They do different jobs.
| Document | Job | What it shows | Trade prices? | Can a buyer order from it? |
|---|---|---|---|---|
| Lookbook | Create desire | Styled imagery, mood, how the collection looks | Usually not | No |
| Catalogue | Present the range | Imagery and descriptions; wider than one season or one buyer | Sometimes | Only if it carries codes and prices |
| Line sheet | Make the range orderable | Every variant with codes, wholesale price, MSRP, pack, minimum and dates | Yes | Yes, once the buyer adds quantities |
| Order form | Record what the buyer wants | Quantities per variant, ship-to, contact, terms accepted | Repeats them | It is the order |
In practice the line sheet and the order form merge into one when the line sheet is digital: the buyer sees the row and types the quantity on it.
A PDF or spreadsheet line sheet starts going stale the day you send it. Prices change, a colourway is dropped, stock runs out, and every order that comes back has to be re-keyed. The linesheet entry calls this the loop where prices go stale and quantities get mistyped. The fix is to let the buyer order from the live document.
This is how that works in Order41, using the fields above:
Two honest limits. Order41 does not find buyers for you: it has no retailer network and no discovery, so you still bring your own accounts. And you need a paid plan to sell: Pro is €65 a month, Team €145 and Scale is on request, while buyer accounts are free. See pricing. If you are comparing tools before you decide, best B2B wholesale ordering platforms lays out eight ways to take wholesale orders.
Related reading: the linesheet glossary entry and pre-order, stock order and made to order.
A line sheet is the priced, orderable list of a wholesale collection. It shows every style, colourway and size a buyer can order, with wholesale price, MSRP, case pack, minimums and delivery dates. It is a commercial document, not a marketing one: a lookbook creates desire, a line sheet is what the buyer orders from.
Per variant: style number, SKU, product name, colour, size, material, wholesale price with currency, MSRP, case pack, minimum order, delivery window, cancel date and an image. Once per sheet: brand and season, a short brand story, and your terms such as opening minimum, payment terms, shipping, returns and contact.
Yes. "Linesheet" and "line sheet" are two spellings of the same document, and both are common in wholesale. Pick one and use it consistently on your own materials; buyers will understand either.
A catalogue presents a range with imagery and storytelling and may carry no trade prices. A line sheet is built to be ordered from: every row has wholesale price, MSRP, pack and minimum information, and a delivery window. A lookbook is purely visual, and an order form is where the buyer writes quantities.
Send a link when you can. A PDF is a snapshot: prices, colourways and availability change after you send it, and every order made from it has to be re-keyed. A link stays current and can take the order directly. Keep a PDF or spreadsheet as a fallback for buyers who ask for a file.
No. For one season, one currency and a handful of buyers, a spreadsheet with the columns in this template is enough. Software starts to pay off when several people edit the file, prices and availability change after you send it, or someone re-keys every order into another system.
Import your products from the XLSX template, or hand your existing line sheet (spreadsheet, CSV, PDF or screenshot) to the product import agent and review the result. Add prices, case packs and delivery dates, put the products in a drop, and share the drop with partners. Selling on Order41 needs a paid plan; buyer accounts are free.
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